Welcome friends, great to see you,
I am working in Serosoft Pvt. Ltd. Company as a SEO consultant. Here we provide the Ecommerce web site development, website and software development service in India as well as for the different oversees clients. We provide Quality SEO services for the websites and believe only on white Hat SEO so don’t get confused about the term white Hat SEO. Now a day’s everyone knows about the search engine optimization popularly known as SEO. I have described it in my last article so in this article I will describe the all Hat SEO terminologies.
In simple words we can say SEO is just to gain the traffic and the search ranking on the major search engines. All the work we apply to gain the traffic is well known as SEO. So if your work is totally according to the search engines then it will called as a white Hat otherwise it will count as a Black Hat and sometimes Gray hat. We can say that Black hat is defined as techniques that are used to get the good ranking and to get a huge traffic on the website in an unethical manner.
• Present the content in website in a different visual or non visual way to a search engine.
• Website is directly breaking the search engine rules and regulations.
There are lots of techniques comes under the black Hat SEO,
Invisible text: In this way web masters try to use the same text color as they have defined for their background. This is just putting your desired keywords in the text to attract the search engines.
Keyword stuffing: As we know about the Meta keyword tag, there is a limit to stuff the keywords in it. So putting a huge list of keywords on the site, either in your Meta tags or in your website content counted as a black Hat.
Doorway Pages: These are the simple HTML based pages designed to be visible only for the search engines but not for the visitors. Those pages are properly designed according to the search engine guide lines just to show the search engine spiders.
Link Farming: The idea behind the link farming is the same as link building but it is really a harmful thing. As we know about the value of quality links for a website, all the search engines prefers the quality links to your sites. Link farming a different way to get the links either process of exchanging reciprocal links with Web sites or from the paid services.
There are lots of other processes also counted as a black hat SEO. We will discuss on those techniques later.
Apart from the White hat and Black Hat SEO techniques Gray Hat technique is also available. You can prefer my next article.
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